Working with amazing creatives at Principle to craft illustrations to follow the rebranding of one of the nicest nonprofits, Southern Smoke Foundation. Started by chef Chris Shepherd in 2015, the nonprofit “takes care of our own” by putting dollars directly into the pockets of food and beverage (F+B) workers in crisis—from farmers and fry cooks to servers and sommeliers—to serve as a safety net in an industry where one rarely exists.

Large-scale illustrations were crafted to paint all the many facets of the F+B industry, and its hard workers. Line cooks, farmers, deliveries, dishwashers, back of house, etc.

Small spot illustrations added texture and playfulness to webpages.

Check out the whole rebrand HERE