Worked closely with the internal design team at EasyPark to add another tool to their brand arsenal — illustrations.
Photos were their main device to make an emotional connection with users, but the system was lacking when complex information and data flows needed to be explained. Illustrations bridged the dry graphs/infographs with playful, energetic humans and cities’ positive energy.

This is where it all clicked.
The process of leaving the parking garage and paying with your EasyPark app wrapped in playful, subtle background and pictographic objects.

Illustrations Guidelines

A guidebook with all the illustration guidelines was created to make the in-house designers’ lives easier when extending the illustrations library. Colors, style philosophy, people, objects, and information flows for consistent scenes.

Holy Trinity of Digital Parking — Reduce P&D Density, Increase Enforcement Intensity & Increase Point of Sale Exposure

Background for EasyPark Booth at Women in Tech 2025 Conference

Changed Color Palette for USA Branch – ParkMobile